Are you at SXSW in Austin? There is so much to choose from, so many compelling topics and speakers. Here's our rundown of what we find interesting and why you might want to check it out, too!

EVENTSUMMARYTIME 
Integrating Brands into Social TV The significant growth in tablets and smart phones combined with a steep increase in device usage while watching traditional Broadcast/Cable TV is one reason why we at UI are focusing on the “second screen” Sat, March 10 9:30AM DETAILS
Responsive Content: Build a Website that Kicks App Adaptive or responsive design, do you know which to choose? In this discussion, Hans Sprecher will examine when content should be responsive and when it shouldn't be. Sat, March 10 5:15PM DETAILS
Creating Responsive HTML5 Touch Interfaces Did you know that pricey native mobile applications are no longer the only way to provide touch- enabled interaction with a website? Stephen Woods from Flickr will lead this discussion on the amazing evolution of HTML5 interfaces. Sun, March 11 12:30PM DETAILS
The Page is Dead This talk can provide you details on the science we employ behind the scenes to create these stunningly flexible interfaces. Mon, March 12 12:30PM DETAILS
Big Data Meet Up If you’re not talking about Big Data yet, make time to hang out with some of the top professionals in the emerging field of massively parallel processing databases. Mon, March 12 3:30PM DETAILS
Demystifying the Future of the Web and Apps Adobe Evangelist Paul Trani will demystify the technology alphabet soup of CSS, HTML5, jQuery Mobile, PhoneGap, TypeKit and Sencha Touch Mon, March 12 3:30PM DETAILS
Big Data + Social Graph This discussion will bring insights to why the Social Graph is important to you and how Big Data solutions from UI can help. Mon, March 12 5:15PM DETAILS
Enterprise Mobile App Solutions Tablet adoption from the Enterprise user has grown significantly over the past 18 months and tablets are becoming a mainstay mobile platform for business users. Discuss best practices and learn from the mistakes and successes of others. Tue, March 13 5:00PM DETAILS